The challenge was to produce a set of photography guidelines that reflected not only Aviva as a brand but also acted as a technical and practical guide as to the what, the why and the how to.  I worked with the design agency Razorfish to produce the guide. We started by auditing and critiquing Aviva's current photography, sources, application, successes, failures and requirements. Being an internal designer for Aviva I was uniquely placed to do this. 

My biggest achievement has been in helping to conceive, lead and implement Aviva Atom, a single design language and atomic based UI kit and code library that serves 8 different markets worldwide. This has brought a consistent digital experience to Aviva across the globe as well as delivering massive efficiencies and savings.

Atom is Aviva’s digital bible; think Google’s Material or BBC Gel. It is not only a guide to Aviva’s core digital design and UX principle but a comprehensive library of design assets and code that allows Aviva to maintain, govern and evolve its digital vision globally. 

I have helped craft each UI component from its creation, to its build and finally to its release. I have also been heavily involved in designing the system to which it is released and governed. Atom is a living document that is continually evolved and improved through feedback from consuming teams across 8 countries. It is part of my role to collborate with each team, to take into account diiferent user needs and cultural nuances.

I developed a simple design language where I researched and applied best practice to create an intuitive, friendly and tactile form UI kit. The form elements are optimised for touch screen devices with large click areas and clear, simple feedback.

The UI kit was used to re skin Aviva's Home insurance quote and buy journey, which saw a dramatic increase in conversion. This was so successful that all quote journeys are now being updated.  

"Ed really went above and beyond to make sure all of the design work for the Home quote and buy reskin was completed on time and helped accelerate the pace at which we got it live. The work he did to make sure the mobile interactions worked has meant we've seen incredible results for this change, ultimately leading to 20% more sales on Home, worth roughly £3m-£4m in additional turnover. "

Ben Goodwin
Digital Product Manager
Aviva

I love to travel and I love to photograph the beautiful things I see whilst travelling.

Here is a brief selection:

This is a proposed concept to reimagine Aviva's form UI to a more human conversational experience.This makes it slimmed down, simple and focused.

Form journeys become a dialogue with no visual clutter and one simple question asked at a time. Errors are reduced and the experience seems simple and undaunting.  

The challenge was to produce the core elements of design as working design files to bring consistence across Aviva'a digital experience. These include type, grid, colour, iconography and core design principles. These stye guides are the foundation of Aviva's digital experience and feed directly in to Aviva's framework project .

I believe you should be a part of the things you love and that move you. To that end I've always created music and been in bands. This is an album cover design for a band I was in at university called The Crooks. It is pretty old but I still like it and feel it is a powerful image.

This is a print I designed as a moving in present for my partner. She is currently attempting to help me to learn Spanish. To help me remember that feminine words end in an "a" she imagines the "a" as a girls face with the spur of the "a" being the girl's hair curling down. I thought this would be a interesting detail to add to the print.

A Valentine gift for my partner, this print is based on her favourite scene from her favourite film, Amelie. 

Branding and websites concepts for an independent online record shop.