The challenge was to produce a set of photography guidelines that reflected not only Aviva as a brand but also acted as a technical and practical guide as to the what, the why and the how to.  I worked with the design agency Razorfish to produce the guide. We started by auditing and critiquing Aviva's current photography, sources, application, successes, failures and requirements. Being an internal designer for Aviva I was uniquely placed to do this.